100 years ago, on 1 January 1923, the naturopathy pioneer Alfred Vogel opened his first health food store at Jurastrasse 1 in Basel. Today, A.Vogel AG in Roggwil, Thurgau, is one of the leading manufacturers of medicinal products from freshly harvested plants and distributes them in more than 20 countries. How a passion for nature and health became a globally active company – and how it is reorienting itself for the future.