I have had to reconsider drinking coffee after a prolonged bout of IBS (over a year), na dhave tried almost every "coffee substitute" under the sun. I finally decided to give Bambu a try after reading several positive reviews. Ok, so here are the pros and cons in my opinion: no coffee smell when you open the container is a definite con since that part of the ritual of making coffee is one of my favourites; very dark and rich looking when boiling water is added; the smell is almost non-descript, but surprisingly the taste makes up for it. I take cream and monkfruit sweetner in my morning brew so once those things are added, the gap between this and a regular cup o' joe closes immensely. The "mouth-feel" is almost spot-on to what coffee's is. The flavour is definitely coffee-esque and I think I may need to play with the portions to get it exactly right in the taste deptmart, but already knowing what I am dealing with has really lowered my anxiety about not having coffee. I suppose you may notice a bigger difference in taste if you drink your coffee black, but for me this is close enough to stop my search for a substitute.